SEO

Technical SEO Checklist for Business Websites

Technical SEO is the foundation everything else — content, links, authority — is built on. If search engines can't properly crawl and understand your site, none of that other work performs as well as it should.

XML sitemap and robots.txt

A correctly configured sitemap helps search engines discover your pages efficiently, while robots.txt should clearly indicate what should and shouldn't be crawled.

Canonical tags

These prevent duplicate content issues by telling search engines which version of a page is the "real" one when similar content exists at multiple URLs.

Mobile-friendliness

Google indexes primarily based on the mobile version of your site, so mobile usability issues have a direct impact on rankings, not just user experience.

Page speed and Core Web Vitals

Speed is a confirmed ranking factor, and Core Web Vitals specifically measure real-world loading and interaction experience.

Structured data (schema markup)

Schema helps search engines understand context — your business type, services, FAQs, articles — and can enable enhanced search result features.

Clean, descriptive URLs

URLs like /services/website-development are clearer to both users and search engines than auto-generated strings full of IDs and parameters.

Proper heading hierarchy

Each page should have one clear H1, with H2s and H3s used logically — not for styling purposes, but to reflect actual content structure.

Internal linking

Linking related pages to each other helps both users and search engines understand how your content connects, and spreads authority across your site.