Performance

How to Improve Website Speed

Once you know why a website is slow, the next step is fixing it methodically. Here's the order we typically work through.

1. Fix images first

Resize images to their actual display dimensions, compress them properly, and serve modern formats like WebP or AVIF with fallbacks. This alone often produces the biggest visible improvement.

2. Reduce and defer JavaScript

Audit third-party scripts and remove anything no longer needed. For scripts that are needed, load them asynchronously or defer them so they don't block the initial page render.

3. Enable caching and a CDN

Browser and server-side caching mean repeat visitors load pages almost instantly. A CDN reduces latency for visitors located far from your server.

4. Minimize CSS and eliminate unused styles

Large stylesheets — especially from page builders or frameworks — often include far more CSS than a given page actually uses. Trimming this down speeds up rendering.

5. Review your hosting

If your server response time (TTFB) is consistently slow regardless of other optimizations, the hosting plan itself may be the limiting factor.

6. Re-test and measure

Use Lighthouse or PageSpeed Insights before and after changes to confirm real improvement, rather than assuming a fix worked.